A New Chapter in Middle-earth Comes to Life
After the success of Rivendell and Barad-dûr, LEGO is back with another breathtaking addition to its Lord of the Rings Icons series. Say hello to LEGO Icons The Lord of the Rings: The Shire (10354) – a stunning 2,017-piece diorama that captures the warmth and wonder of Bilbo Baggins’ iconic birthday celebration in Hobbiton.

Designed for adult fans and collectors, this detailed build lets you relive one of the most beloved scenes in fantasy film history: Bilbo’s eleventy-first birthday party, complete with fireworks, the Party Tree, and an unexpected vanishing act.
What’s Inside the Shire Set?
This collectible set is more than just a pretty display. The model includes a fully realized hobbit-hole with a round green door, furnished interiors, and even hidden Easter eggs to surprise longtime fans. You’ll also get nine minifigures: Bilbo, Frodo, Samwise, Gandalf the Grey, Merry, Pippin, Rosie Cotton, Mrs. Proudfoot, and Farmer Proudfoot.

As for play features? There’s plenty to love. You can:
- Make Bilbo vanish with the turn of a dial.
- Transform a burning letter into The One Ring.
- Recreate the dragon firework scene with alternate heads for Merry and Pippin.
- Explore interior rooms like Bilbo’s study, entrance hall, and parlour.
The set also includes a party pavilion, Bilbo’s book (which can be opened or closed), and Gandalf’s horse and cart. With all these interactive details, this model isn’t just a display – it’s a celebration of storytelling and craftsmanship.



Dimensions and Display Appeal
With a width of 45 cm, length of 27 cm, and height of 20 cm, the Shire diorama makes an eye-catching piece for any shelf, desk, or display cabinet. Whether you’re a Tolkien fan, a LEGO lover, or both, this set is sure to spark some serious joy.

A Collector’s Dream
LEGO Icons The Shire completes a sort of Middle-earth trilogy, following the releases of Rivendell and Barad-dûr. It’s a must-have piece for fans wanting to celebrate the charm and whimsy of the Shire in brick form.


Bonus GWP: Sméagol & Déagol Mini-Build
From April 2 to April 8, purchases of the Shire set made by LEGO Insiders (online or in-store) will include a Gift With Purchase: LEGO Icons The Lord of the Rings: Sméagol & Déagol (40755). This small build brings the iconic riverbank moment to life—stay tuned, we’ll cover it in detail in an upcoming article!

Release Info
- Early Access: April 2, 2025 (LEGO Insiders)
- General Release: April 5, 2025
- Price: €269.99 / £229.99 / $269.99
- Set Number: 10354
- Piece Count: 2,017
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